Ingenix Technologies is a small, woman-owned cybersecurity business based in Huntsville, Alabama. They wanted assistance solidifying their brand identity and creating promotional materials to take with them to conferences.
They already had a bold color palette, a unique logo, and a good tagline; now they just needed a way to make all these elements work together to stand out amongst other competitors. After establishing a brand guide off of their logo and preexisting color palette, I helped develop a booth design and print materials for attending conferences.
Other booths at conferences were often saturated with text and images, containing a large amount of information to try to skim through as a passerby. By making the Ingenix backdrop tones of the bold blue in their color palette and choosing a backlit booth, it became easily the most recognizable booth in the venue, driving more foot traffic to promote their company.
Print materials for distributing at conferences were kept to a consistent template, recognizable and bold in a stack of handouts from other companies.
While onboard the team I have also aided in developing templates for social media posts, banners to brand their social media accounts, and helped them strengthen their overall brand's look and presence in the cybersecurity world.